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SDO: AT Worthy Technology, Inc.

AT Worthy Technology

Primary Contact

Khaled Koubaa
PO Box 12215
MIDDLETOWN New Castle 19709 DE
Phone: +15717487640
Fax: +15714929620

Organizational Overview

AT Worthy Technology Inc. is a pioneering technology firm dedicated to elevating the global hospitality and retail industries through its innovative AT Rating system. Founded with the vision of revolutionizing the way businesses assess and improve their digital presence, AT Worthy Technology focuses on enhancing customer experiences by integrating digital technologies seamlessly across various touchpoints. Our mission centers on sustaining the day-to-day operations of the AT Rating system, ensuring its stability, and formulating as well as enforcing its governing policies to promote digital excellence.

As a leader in digital worthiness assessment, AT Worthy Technology employs advanced AI-powered tools to evaluate and rate businesses on their digital engagement, connectivity, mobile integration, and overall digital hospitality, thus enabling them to identify areas of improvement and excel in the digital era. Our comprehensive approach not only highlights the importance of a digitally-enabled experience but also sets a benchmark for digital integration, guiding companies on their digital transformation journey.

Committed to fostering innovation and accessibility in the decentralized U.S. system and abroad, AT Worthy Technology encourages increased participation from foreign stakeholders by offering insights into the evolving digital landscape. Through our efforts, we aim to make the digital worthiness of businesses more accessible and understandable, thereby facilitating open and efficient trade by highlighting the significant contributions of digitally advanced organizations in the U.S. and across the globe. Our work at AT Worthy Technology Inc. reflects our dedication to bridging the digital divide, ensuring businesses are equipped to meet the digital expectations of today’s tech-savvy consumers.

Scope of Standards Developing Activity

AT Worthy Technology Inc. specializes in the development and enforcement of standards for digital excellence in the hospitality and retail sectors. Our standards focus on evaluating and rating the digital presence and capabilities of businesses, ensuring they meet the high expectations of today's digital-savvy consumers. The scope of our standards-developing activity encompasses a wide range of digital aspects, including connectivity, web and mobile integration, digital property management, social media engagement, and customer relationship enhancement through digital platforms.

We utilize an AI-powered Digital Rating system, articulated around a comprehensive framework that assesses businesses on their digital engagement and infrastructure. This system is designed to provide an objective measurement of a property's digital worthiness, highlighting areas of strength and opportunities for enhancement. Our ratings guide businesses in their digital transformation journey, helping them to leverage digital tools and features effectively to enhance customer experiences.

In crafting our standards, we prioritize inclusivity, precision, and adaptability, ensuring they reflect the latest technological advancements and consumer expectations. AT Worthy Technology's mission is to foster digital innovation across industries, enabling businesses to not only meet but exceed the digital demands of their customers. Through our standards, we aim to promote digital accessibility, efficiency, and sustainability, contributing to the overall improvement of the customer journey in the digital age.

International Activities by Region


Khaled Koubaa
Fairfax, Virginia


Amani Linda
Paris, France

Middle East

Mondher Laabidi
Riyadh, Kingdom of Saudi Arabia


Amani Linda
Les Berges du Lac 1053 Tunis, Tunisia

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