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Trade Associations: Motorcycle Industry Council, Inc.


Primary Contact

Pamela Amette
Vice President
2 Jenner, Suite 150
Irvine, CA 92618-3806
Phone: 949.727.4211
Fax: 949.727.3313

Organizational Overview

The Motorcycle Industry Council, Inc. (MIC) is a not-for-profit, national trade association with its executive office in Irvine, California, and a government relations office near Washington, D.C. The MIC was established in 1970, but the association has roots dating back to 1914.

The MIC's purpose is to promote the responsible growth and prosperity of motorcycling and the motorcyle industry.

MIC membership includes more than 300 manufacturers and distributors of motorcycles, scooters, motorcycle and all-terrain vehicle parts and accessories, and members of allied trades, such as publishing companies, advertising agencies, insurance companies, and consultants. While dealers, clubs and individual riders are not eligible for membership, the MIC works with these groups on issues of mutual interest.

Scope of Membership Activity

The MIC's goals are accomplished through government relations, statistics and research, aftermarket programs, and activities involving technical and regulatory issues. The MIC communications department, through ongoing media relations efforts such as Discover Today's Motorcycling, promotes responsible riding by generating positive print, broadcast and online coverage, and by maintaining a responsive news bureau that fields thousands of inquiries from journalists nationwide.

Scope of Services

The MIC communicates with its members on a regular basis through periodic mailings, reports and bulletins such as:

  • Executive Reports and News Releases on industry activities and events
  • Research Reports summarizing the industry statistics and survey results
  • Free access to R.L. Polk national motorcycle registration data by model year, brand and specific model as well as discounts on other geographic areas
  • State Legislative Summaries on bills regarding motorcycle equipment, licensing, operator issues, OHVs, land use, warranty issues and product liability
  • Government Relations Bulletins on a variety of state and federal issues of concern to the industry
  • Technical Notices on regulations affecting emissions, noise and equipment requirements, manufacturing and other technical developments

MIC members are given exclusive access to special events such as the Annual Communication Symposium which features world-renown economists, market researchers and analysts. An array of special discounts and privileges are available, including up to 5% discount on exhibitor space at Advanstar trade shows and reduced fees for preferred providers of professional services, such as legal support.

Specific Industry Information

Target industries include the U.S. motorcycle and motorcycle/ATV parts and accessories market and allied trades, including publishing companies, advertising/public relations/research firms, financing/investment companies, consultants, etc. As of 2003, there were approximately 9 million motorcycles in use in the U.S. and the estimated value of the retail marketplace of the U.S. motorcycle industry was roughly $28 billion in consumer sales and services, state taxes, and licensing.

Standards-related Information

The main standards typically used by MIC members include:

ANSI, SAE, ISO, government agencies (EPA, CARB, NHTSA, CPSC, etc.)

Technical Regulations-related Information

The main regulatory agencies and Code of Federal Regulation (CFR) references with jurisdiction over MIC’s industry sector include:

  • CFR, Title 19, Part 12, Title 40, Part 86, 205, 1051, 1065, 1068, etc., Title 49, Parts 510-594.
  • California Air Resources Board - on-highway motorcycle and off-highway motorcycle/ATV emissions regulations (California Code of Regulations, Title 13).
  • State laws and regulations

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